Article

Managing the Risks of Product Innovation

Posted October 31, 2004 | Leadership | Leadership |

CAN WE CONTROL INNOVATION AND STAY OUT OF A DILBERT CARTOON?

In spite of all the scary failures around us, innovation does not have to be mysterious or risky. True, experts claim that 70%-80% of new product development projects fail [18], but the single greatest reason is the failure to meet customer needs.

About The Author
Alan Chachich
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