THE BUSINESS CHALLENGE
How do you know whether or not you have an excellent strategic alliance? What are the critical success factors that contribute to a productive, enduring, and profitable alliance? Does the very nature of the relationship mean that you always must work with the same partner? How does the concept of "coopetition" 1 apply to strategic alliances?
A STRATEGIC VIEW OF ALLIANCES
Corporations do not form alliances -- people do. [1]