Maximizing the Improv in Product, Service, or Process Improvement: When the Crowd Is Both Developer and User

Posted May 31, 2011 | |

NOT TOO FAR FROM THE MADDING CROWD

A young girl stands, hands clasped behind her back, as she watches her teacher scan a written report she's just turned in. "I think you'll be delightfully surprised by the quality of my work on this assignment -- I crowdsourced it." The cartoon may bring a chuckle, but for some engineering teams at Schlumberger, crowdsourcing is proving an appropriate tool for innovating or improving on products, services, or processes that these teams both develop and subsequently use.

About The Author

Michael Carney

Andrew Muddimer

Andrew Muddimer is Chief Usability Architect for Schlumberger's Information Solutions segment. He orchestrated the first formal usability group inside this organization and manages a team of usability specialists at its technology centers around the world. He graduated from Loughborough University (UK) with a degree focusing on requirements gathering and prototyping techniques, beginning his career at Schlumberger soon afterward as an ergonomist… Read More

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Maximizing the Improv in Product, Service, or Process Improvement: When the Crowd Is Both Developer and User

NOT TOO FAR FROM THE MADDING CROWD

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