Article

New Strategy, Same Goal: Deriving Greater Value from Customer Interactions

Posted April 1, 2011 | Leadership | Technology | Cutter Benchmark Review

In this issue, we've turned our attention to a topic of perpetual importance: the relationship we have with our customers and the means by which we manage and derive value from our interactions with them. The new thing here is the emergence of customer-managed interactions (CMI), which is receiving substantial push and gaining momentum due to the increasing technology savvy of consumers. CMI is the revolutionary next step — and perhaps the future coexisting first cousin — to the well-established CRM.

About The Author
Gabriele Piccoli
Gabriele Piccoli is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and teaching expertise is in strategic information systems and the use… Read More
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