A SWOT analysis is a tool used for many purposes in business. The acronym stands for strengths, weaknesses, opportunities, and threats. As shown in Figure 1, strengths and weaknesses represent internal factors; opportunities and threats represent external factors. Strengths and opportunities are to be built or maintained; weaknesses and threats are to be eliminated or mitigated.
Executive Update
Outsourcing Evolution: SWOT Assessments
By Sara Cullen
Posted September 30, 2005 | Leadership | Leadership |
![](/sites/default/files/styles/square_thumbnail_180x180_/public/sourcing/fulltext/updates/2005/srcu0520/srcu0520fig01.gif?itok=HP5dUdd_)
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