The Power of Observation: Customers as Players of Serious Games for Innovation

Posted May 30, 2014 | Leadership | Technology |

Innovation is the primary driver of sustained business and societal success. Essentially, innovation involves the discovering of unmet, inadequately met, or unarticulated market, organizational, or societal needs and the offering of better products, processes, services, technologies, or ideas to meet those needs. The challenge lies in identifying the needs and designing and implementing solutions that have high market desirability.

About The Author

Paul Ambrose

Grace J. Ambrose

Grace J. Ambrose is a Lecturer in Marketing in the Lubar School of Business at the University of Wisconsin–Milwaukee. She holds a PhD in business administration with a specialization in marketing, an MBA with a specialization in marketing and HR, and an undergraduate degree in psychology. Her research interests and publications have focused on technology use by consumers. Dr. Ambrose has worked in product management in the pharmaceutical… Read More

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The Power of Observation: Customers as Players of Serious Games for Innovation

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