Grace J. Ambrose is a Lecturer in Marketing in the Lubar School of Business at the University of Wisconsin–Milwaukee. She holds a PhD in business administration with a specialization in marketing, an MBA with a specialization in marketing and HR, and an undergraduate degree in psychology. Her research interests and publications have focused on technology use by consumers. Dr. Ambrose has worked in product management in the pharmaceutical industry and in international business. She can be reached at gracej@uwm.edu.