Self-service BI can lead to increased, widespread dissemination of BI/analytics tools and practices across the organization; in effect, helping to promote a data-driven culture. It allows employees of all types — at least in theory — to more easily locate, access, and work with a range of information and data. This is accomplished in several ways, including via highly visual, intuitive self-service BI tools and automated data preparation and workflows that provide advice on various steps of the analytical process.
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