Taking advantage of social media insight requires integrating and analyzing social media in conjunction with enterprise data and correlating the findings. This Executive Report examines how social media analytics, when combined with traditional business analytics, can provide rich insights organizations can apply to a range of BI, CRM, marketing, product development, and other data analysis and performance management efforts.
Executive Report
Social Business Analytics: Beyond Social Media Listening
By Curt Hall
Posted January 29, 2015 | Leadership | Technology |
About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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