This issue of CBR was quite interesting and a lot of fun to write about. It centers on a very timely and increasingly pervasive topic: social media, focusing our attention on the monitoring of the social media landscape by organizations. As the saying goes, and which Vince alluded to in his contribution, you can't manage what you don't measure. While the old saying may or may not be true, what is sure is that measuring is costly, in terms of time and the expense associated with the right tools.