Watson Ads is the first application of Watson to advertising. The goal: make ads more appealing, interactive, and engaging; in effect, heighten the consumer experience by allowing them to make more personalized, informed decisions at the point of consideration. Instead of clicking on an ad and receiving a canned marketing spiel about a product or service, consumers will be able to ask specific questions in plain natural language and receive information with real, contextual relevance to their individual needs.
Advisor
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