Watson Ads is the first application of Watson to advertising. The goal: make ads more appealing, interactive, and engaging; in effect, heighten the consumer experience by allowing them to make more personalized, informed decisions at the point of consideration. Instead of clicking on an ad and receiving a canned marketing spiel about a product or service, consumers will be able to ask specific questions in plain natural language and receive information with real, contextual relevance to their individual needs.
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About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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