Executive Update

A Trifecta for Finding Product-Market Fit

Posted April 17, 2020 | Technology |
marketfit
In this Executive Update, we provide a detailed introduction to the design thinking and Lean Startup paradigms. We also explore their interplay with Agile and how this trifecta can enhance product-market fit by focusing on customer delight.
About The Author
Pavankumar Mulgund
Pavankumar Mulgund is a Clinical Assistant Professor and PhD candidate in the Management Science and Systems Department at the University at Buffalo (SUNY Buffalo) with more than 12 years’ corporate and consulting experience. His research interests include digital health interventions and their impact on various stakeholders (e.g., patients, providers, payers, and public health organizations), and his expertise includes technology strategy, the… Read More
Deepti Tadala
Deepti Tadala is a product manager who works with Agile teams in building products that help consumers manage their digital identity. Her work involves driving the go-to-market strategy for a consumer product line and managing the roadmap of a product line for clients in the business to business to consumer (B2BC) environment. Ms. Tadala’s interests include strategy, design thinking, and Agile best practices for successful product delivery.… Read More
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