Is there any opportunity for organizations seeking to benefit from their customers' use of social networks? How can organizations take advantage of the explosive growth of social networking? Here the answer is not so simple. For this reason, we focus this issue of Cutter Benchmark Review on this important and timely topic: organizational uses and opportunities in social networking.
Article
Unlocking the Organizational Potential of Social Networking
Posted April 30, 2009 | Technology | Cutter Benchmark Review
About The Author
Gabriele Piccoli is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and teaching expertise is in strategic information systems and the use… Read More
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