Henry Ford may have given us the inexpensive automobile but Alfred Sloan gave us the model year. Ford believed that mass production was based on making millions of one standardized product. Sloan, on the other hand, believed that mass consumerism was based on changing automobile styles every year so that people would be tempted (encouraged) to buy a new car every few years rather than every decade. This was called style-based (or marketing-based) obsolescence.
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About The Author
Ken Orr was a Fellow of the Cutter Business Technology Council and a Senior Consultant with Cutter Consortium's Data Analytics & Digital Technologies, Business Technology & Digital Transformation Strategies, and Business & Enterprise Architecture practices. He was also a regular speaker at Cutter Summits and symposia.
Mr. Orr was an internationally recognized expert on enterprise architecture, data warehousing, knowledge management… Read More
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