In this Advisor, the authors demonstrate their analytical approach with a direct and practical example of using Twitter data in real time to understand the sentiments (positive or negative) of trade show participants and to gain insights from them.
Advisor
![Data Analytics & Digital Technologies](/sites/default/files/styles/square_thumbnail_180x180_/public/default_images/Icon_DADT.jpg?itok=xdsFJW-D)
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