At a recent Cutter webinar, an attendee asked how blockchain is being implemented in the digital marketing space and how the technology's inherent transparency and security capabilities can benefit digital marketing and advertising in general. Since we are seeing considerable interest in the subject, I examine it in this week's Advisor.
Advisor
A Walk Around the Block: Blockchain for Digital Marketing
By Curt Hall
Posted August 1, 2017 | Technology |
About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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