The business value of consumer analytics and big data is not just about what you can discover or infer about the consumer, but how you can use this insight promptly and effectively across multiple touchpoints to create a powerful and truly personalized consumer experience.
Advisor
What Are the Limits to Conventional Information Superiority?
Posted May 4, 2017 | Leadership |
About The Author
Richard Veryard is a data architect with a keen interest in technology ethics. Currently, he is developing the data strategy for a global organization. Mr. Veryard's books include Component-Based Business and Building Organizational Intelligence, and he is writing a book on data strategy. He can be reached at richard@veryard.com.
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