Advisor

What Makes Customers More Likely to Adopt SaaS?

Posted September 24, 2008 | Leadership | Leadership |

Software-as-a-Service (SaaS) is more than simply an application-hosting model. It is an integrated service that involves implementation, hosting, and ongoing maintenance services. In addition, the technical architecture of the SaaS model constrains clients' options for customizing the application at the core level of the application (e.g., changes in data schema). Customers also have less control over the changes that are made to the application by the vendor throughout its lifecycle.

About The Author
Mingdi Xin
Mingdi Xin is a PhD candidate in the Information, Operations, and Management Sciences Department/Information Systems Group at New York University's Stern School of Business. In her work, Ms. Xin seeks to understand client firms' motivations to adopt the SaaS model for their business applications, as well as software vendors' optimal product and pricing strategies given clients' preferences. She has published her work in Information Systems… Read More
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