It seems as though you can't open a business or IT magazine without running across a vendor or company hyping customer relationship management (CRM). Unfortunately, opinions vary considerably regarding the real value of undertaking CRM initiatives. Opinions swing just as wildly as to what goals or trends are driving corporate CRM initiatives and what benefits organizations are hoping to gain from them.
Article
What's Driving Corporate CRM Initiatives? Status and Satisfaction
By Curt Hall
Posted December 1, 2001 | Leadership | Technology | Cutter Benchmark Review
About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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