THE VIDEO GAME CULTURE

Video games have become a huge part of not just the entertainment marketplace, but of life today. Anyone who has kids can testify to the power of video games to engross their child's attention for hours (and hours) upon end. And it's not just the preteen set. On college campuses, in coffeehouses, in airports, and, yes, in office cubicles, people of all ages are increasingly playing video games. All this activity adds up to a huge market.