Barbara A. Carlin is an Instructional Associate Professor of Strategy at the University of Houston, where she teaches strategy, business ethics, corporate social responsibility, decision-making, and leadership at both the undergraduate and graduate levels. Over the course of her career, Dr. Carlin has been a computer programmer and systems analyst for IBM, Motorola, and American Express and has consulted for AT&T Mobile, Molmec (now LDM Technologies), and Wells Fargo Bank. Her research interests include organizational decision-making, cooperative strategies, and corporate social responsibility. Dr. Carlin earned a PhD in strategic management from the University of Texas at Austin. She can be reached at bcarlin@uh.edu.