Kaine Ugwu presents a series of tips, tricks, and techniques to approach the development of a digital architecture. He offers some clear guidance on putting the experience of customers at the heart of the architecture, positioning digital as a strategic approach to reimagining business models and infusing the organization with agility. Ugwu proposes a prag­matic use of industry reference models and pinpoints the key areas that need to be addressed to kickstart this process.