Christophe Meili has more than 14 years of business and marketing performance management (MPM) experience from his international positions at HP and Procter & Gamble. He developed marketing measurement tools and processes and tested them on the businesses he was leading to make continuous improvement possible. Mr. Meili’s teams and their pan-European agencies applied these principles successfully to drive international growth for their consumer and business goods and services and were recognized by five industry awards. He created and is currently the CEO of Jaree, a software and consulting company in MPM. Mr. Meili holds master’s degrees in physics from the Zürich ETH and in international relations from Paris Sciences Po. Mr. Meili is an IMD (Lausanne) Alumnus. He can be reached at christophe.meili at jaree.com.