Francesco Marsella is a Partner at Arthur D. Little (ADL), based in the Rome office, where he leads the marketing and sales center of competence for both the Automotive & Manufacturing Goods and the Strategy & Organization practices. Mr. Marsella has served clients throughout Europe, supporting leading automotive OEMs on strategic and growth-related projects and large-business transformation programs. His expertise ranges from customer experience, digital marketing, and pricing to go-to-market strategy, market-coverage optimization, and performance improvement. Mr. Marsella began his career in the travel and transportation industry, working at Atlantia Group as a project manager. He holds an MBA from SDA Bocconi in Milan, a master’s degree in Engineering from Rome University “La Sapienza,” and is a visiting student at ESADE Business School in Barcelona. Mr. Marsella can be reached at experts@cutter.com.