Hans Arby is Senior Researcher at the Research Institutes of Sweden (RISE), a member of the City Development Board for the City of Gothenburg, Sweden, and Senior Advisor at Arthur D. Little. He is also founder of UbiGo Innovation, an integrated mobility service, piloted in Gothenburg in 2013–2014 and launched as a commercial service in Stockholm from 2019–2021. Mr. Arby can be reached at hans.arby@ri.se.