Jim Plamondon has helped accelerate the adoption of state-of-the-art disruptive computing platforms, including OO application frameworks in the 1980s, Windows in the 1990s, .NET in the 2000s, and cloud computing in recent years. His ability to "win in the API Economy" stems from his experience as Microsoft's internal guru of API evangelism in the 1990s, consultant for other firms throughout the 2000s, and most recently as Director of Developer Relations for Rackspace. He has assisted clients in shaping their strategy toward well-defined business objectives, in hiring the right people to execute that strategy, in training staff to achieve the strategy, and in monitoring company progress versus competitors. He can be reached at jim@plamondon.com.