Laura Piscicelli is Assistant Professor at the Copernicus Institute of Sustainable Development, Utrecht University, the Netherlands. Her research centers on sustainable business and innovation, with a focus on the circular economy, digitalization, and consumer behavior. Dr. Piscicelli’s work spans multiple industries, including healthcare and construction, and collaborations with academic and industry partners to address the challenge of integrating sustainable practices into mainstream business models. Her work seeks to bridge the gap between research and practical application, providing businesses with the tools to innovate while achieving sustainability. Dr. Piscicelli earned a PhD in sustainable consumption and design from Nottingham Trent University, UK, and a master’s degree in product-service system design from Politecnico di Milano, Italy. She can be reached at l.piscicelli@uu.nl.