Mathias Skaarup Lyster is a Danish public speaker who has also presented material internationally at the CAC Academy’s event “Payments and Data: Are You Ready?” He is also a business blogger on LinkedIn. Mr. Lyster’s topics of interest include innovation and its ability to create a competitive advantage for firms. His work emphasizes balancing external opportunities and internal resources in order to build a bridge between the entrepreneurial drive for innovation and a company’s financial reality and cost constraints. Mr. Lyster holds a master’s degree in management of innovation and business development from Copenhagen Business School. He can be reached at mathias@businessinnovator.dk.