Yassi Moghaddam is the Executive Director of the International Society of Service Innovation Professionals, a professional association whose mission is to promote service innovation for our interconnected world and advance the development of T-shaped professionals across the globe. Ms. Moghaddam is also Managing Director of Stradanet, a Silicon Valley-based consulting firm where she supports multimillion-dollar service innovation and transformation projects within Fortune 500 companies and service platform and ecosystem strategy development within startup companies. Previously, Ms. Moghaddam was the VP of Strategy and Business Development at Mojo Mobility, a VC-backed company with smart wireless charging solutions; VP of Marketing at ASIP, Inc., a VC-backed Princeton University incubator; and Director of Marketing Alliances at Avici Systems. Earlier in her career, she held senior product and technical management positions at Lucent and AT&T Bell Laboratories. Ms. Moghaddam holds an MBA from Columbia University, an MSEE from Georgia Institute of Technology, and a BSEE from University of Oklahoma. She can be reached at yassi@issip.org.