Yogesh Dwivedi is Professor of Digital Marketing and Innovation and Founding Head of the Digital Futures for Sustainable Business & Society Research Group at the School of Management, Swansea University, Wales, UK. His research focuses on the interface of information systems and marketing, particularly in emerging markets. Dr. Dwivedi is Editor-in-Chief of International Journal of Information Management; Associate Editor of Journal of Business Research, European Journal of Marketing, and Government Information Quarterly; and Senior Editor of Journal of Electronic Commerce Research. He has published over 600 widely cited articles and is listed among Highly Cited Researchers for 2020, 2021, and 2022 by Clarivate Analytics. He earned a PhD in information systems from Brunel University, UK. He can be reached at Y.K.Dwivedi@Swansea.ac.uk.