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CUTTER BUSINESS TECHNOLOGY JOURNAL VOL. 31, NO. 9
Before we can address questions of a conceptual and logical architecture for digital business, we must first consider enterprise-wide methodological and organizational concerns. The typical IT focus on and rush toward new technology and tools as “magic bullets” targeted on digital transformation is disturbing. In short, building a digital business is a major undertaking, reminiscent of that old saying often applied to migrations of ERP systems: “It’s like trying to change all four engines simultaneously on a 747 … in flight.”