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Challenges to Maximizing the Value of Future Innovation in Big Data Analytics

Donald E. Wynn, Jr., and Renee M.E. Pratt

In this article, Donald Wynn and Renée Pratt take us back to the organizational challenges to maximizing value in BDA from the viewpoint of innovation. These challenges revolve around managing the implementation of processes, data management, and staffing. They note the resemblance of driving BDA innovation to traditional business process management, describing an iterative process that begins where the previous evaluation phase concluded, which “naturally leads to the contemplation of desired future changes.”

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