John Murphy is a Chief Enterprise Architect who believes in good work, done well, for the right reasons. From his experience, he has seen enterprise architecture (EA), when performed in an excellent manner, truly enable a business to transform and get the most from its investments. Through his work in senior leadership roles in EA across multiple industries, Mr. Murphy drives his EA teams to be both outcome-driven and pragmatic by applying a just-enough approach to work in order to obtain the best results for the business. His key driver for applying EA is to achieve alignment in what the business does to achieve its goals and where it invests to deliver on its strategic objectives. Mr. Murphy believes that EA methods, such as business capability modeling, create this alignment, enabling the business to articulate “what” it wants to achieve and allowing the technology team to focus on “how” best to achieve it. He ensures his teams create roadmaps and enough direction so that all technology investment aligns to business goals, ensuring scale at pace. He can be reached at john.mmurphy@gmail.com.