Howard Webb is a consultant based in St. Louis, Missouri, USA, specializing in process and data architecture as well as project management. He has worked in IT for more than 25 years in manufacturing, financial, insurance, and utilities industries. In his years of working with data, Mr. Webb has observed that, although data architecture is as mature a discipline as any in the IT industry, too often data solutions fall short in delivering desired business results. He has incorporated common modeling methods and techniques into an approach he calls Business Fusion Architecture to help business and IT professionals better align their organizational strategies, goals, processes, and data resources. He can be reached at hwebb at stratisltd.com.