Kevin Brennan is a business architect and Professor at George Brown College, Canada. Mr. Brennan is best known for leading the creation and development of the Guide to the Business Analysis Body of Knowledge (BABOK® Guide) and other business analysis standards and was the lead author of Digital Product Management, available from BCS Learning. He has a Master's in Corporate Entrepreneurship and Innovation from Penn State and holds several industry certifications in business process and project management. He can be reached at kevin@newba.com.