Business design looks at the enterprise from an outside-in perspective. Business design starts with examining the value customers receive through their interactions with the enterprise and how the products and services meet tangible and emotional needs. A key benefit that business design brings to an organization over traditional EA is the focus that it places on value, and more importantly, on the value proposition that the products and services of the enterprise have for customers and clients.
Advisor
Comparing Approaches in Traditional EA and Business Design
Posted September 28, 2016 | Technology |
About The Author
Kevin Brennan is an independent consultant in product management and business architecture and Professor at George Brown College, Canada. He has led organizations through strategic and business unit planning and execution, played a leadership role in enterprise change, developed and launched multiple products for a global audience, and managed a product portfolio through the entire product lifecycle. Mr. Brennan is best known for leading the… Read More
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.