John Sweitzer is the President and cofounder of ThirdWave Insights, LLC, a software product business. Mr. Sweitzer was an IBM Distinguished Engineer and a member of the IBM Academy of Technology, with broad experience in all aspects of software development (including leading Agile development teams) and cross-organizational design practices. Mr. Sweitzer was the Chief Architect for IBM's Autonomic Computing initiative and the Chief Architect for IBM's Tivoli division. He coauthored the book Outside-in Software Development, which describes easy-to-understand principles for delivering business-relevant software that any software development team can apply without special training. During his 31-year IBM career, Mr. Sweitzer received nine technical contribution awards, filed 20 patents, published two books, and wrote numerous papers. He can be reached at john_sweitzer@thirdwaveinsights.com.