Alexander Krug is a Partner at Arthur D. Little (ADL), based in Munich, Germany. He has extensive experience in the automotive industry, specializing in Mobility 4.0 projects, digitalization, and customer experience management. Mr. Krug has successfully completed more than 30 projects in the area of e-mobility (technology strategy, new business models, system solutions, customer experience) for OEMs, suppliers, and mobility service providers. He has also advised clients in areas from strategy development to implementation. Prior to ADL, Mr. Krug held positions at Daimler AG and Ricardo Strategic Consulting. His professional experience comprises activities in Germany, Austria, France, the UK, the US, Japan, and China. Mr. Krug holds a diploma in economics from the University of Valladolid, Spain, and an MBA from the University of Augsburg, Germany. He can be reached at experts@cutter.com.