Philipp Seidel is a Principal at Arthur D. Little (ADL), based in Munich, Germany. His expertise encompasses product, technology, and downstream strategies for automotive clients. A major part of Mr. Seidel’s consulting work has been dedicated to supporting automotive OEMs and suppliers in meeting fleet CO2 targets and growing e-mobility with technology studies, market insight, and the development and implementation of new product, sales, and service strategies. Recently, the identification of innovative business models with mobility services for OEM and new market entrants has become an additional focus area. Mr. Seidel has also advised various manufacturers on successfully developing businesses with racetrack, vintage, and highly individualized vehicles. His consulting experience includes assignments in Germany and all of Central Europe, the UK, the US, Canada, China, Malaysia, and Singapore. Prior to ADL, Mr. Seidel held positions at Audi AG, Ricardo Strategic Consulting, and Catholic University of Eichstaett-Ingolstadt, Germany. He holds a diploma and doctoral degree in business administration from Catholic University of Eichstaett-Ingolstadt and a master's of laws degree from the University of Muenster, Germany. He can be reached at consulting@cutter.com.