Ruth Bastow is Innovation Director at the UK Agri-Tech Centre with a distinguished career in plant biology, science strategy, policy, and communications. Her work is pivotal in advancing sustainable agricultural practices and fostering innovation to meet global challenges. Dr. Bastow earned a PhD in plant biology and has contributed to crop science research both nationally and internationally before transitioning from the bench to strategic roles in agricultural science. She can be reached at ruth.bastow@ukagritechcentre.com.