If asked, just about any manager today could define competitive intelligence (CI). You should expect to hear responses ranging from "stealing business secrets" and "industrial espionage" coming from the truly deluded to a more accurate "collection and analysis of competitor behavior and plans" from those better informed.
Executive Summary
The 12 Applications Priorities for Competitive Intelligence in the Modern Business Enterprise
By Arik Johnson
Posted April 30, 2002 | Leadership | Technology |
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.