A survey such as the one conducted for this issue of CBR that is intended to gain insight into the strategic orientation of organizations and businesses is something that is timely and pertinent in today's complex, fast-moving, competitive environment. The subject is especially intriguing in light of the tremendous amount of focus on innovation in the business world. How does an organization's strategic orientation toward customers and product development affect its ability to innovate? How does a business both view and treat its customers as a part of its overall strategy?