A customer-centric business is an approach to business operations for sustainable profitability through customer loyalty due to the actions of an empowered workforce. In addition to business benefits, a customer-centric approach provides an overall framework for the design, development, operation, and management of IT. This Executive Report by Keith Sherringham and Bhuvan Unhelkar addresses the implementation and operation of a customer-centric business for aligning business and IT.
Executive Summary
Customer-Centric Business Strategy: Aligning Business and IT (Executive Summary)
Posted September 30, 2010 | Leadership |
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