Advisor

Engaging and Activating External Influencers

Posted May 13, 2014 | | Amplify

After our initial success activating internal influencers to deliver business benefit, which we discussed in the December 2013 Cutter IT Journal article "People and Data: The Keys to Getting Business Value from Social Media," we have been working to more effectively extend our model to external influencers. Whether the influencer is internal or external, the basic principles are the same. The interaction has to be genuine, valuable for the influencer, and measurable.

About The Author
Kevin Michael Winterfield
Kevin Michael Winterfield is a Social Business Manager for IBM's Big Data and Analytics marketing and communications team located in New York City. He has been working in the field of B2B social analysis, campaigning, and community development for over 10 years and has presented at numerous conferences on the topic. Mr. Winterfield developed one of the first social ecosystems for IBM Research and IBM's Smarter Planet. He is also a musician and… Read More
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