Kevin Michael Winterfield is a Social Business Manager for IBM's Big Data and Analytics marketing and communications team located in New York City. He has been working in the field of B2B social analysis, campaigning, and community development for over 10 years and has presented at numerous conferences on the topic. Mr. Winterfield developed one of the first social ecosystems for IBM Research and IBM's Smarter Planet. He is also a musician and professional photographer. He can be reached at winterkm at us.ibm.com; Twitter: @kmwinterfield.