In this Update, we make the case for stronger customer involvement, clearer governance, quantification of value, and a sharper focus, as we find these elements are the four main reasons implementations of customer journeys fail.
Executive Update
Getting the Customer Journey Right
Posted April 15, 2020 | Leadership | Technology |
![happyjourney](/sites/default/files/styles/square_thumbnail_180x180_/public/DA_DT/2020/journey.jpg?itok=FTlZVP4Q)
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.