The Key to Getting to Your Customers Is to Get Beyond Yourself

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The Key to Getting to Your Customers Is to Get Beyond Yourself

Posted April 1, 2011 | Leadership | Technology | Cutter Benchmark Review

By capitalizing on Internet-enabled technology, organizations have increased visibility and interactivity with their customers through the implementation of CRM systems, which have helped organizations streamline transactions, learn about customer preferences, and boost relationships.

About The Author

Kathryn Brohman

Kathryn Brohman is Assistant Professor at the Queen’s School of Business, Queen’s University (Canada). She completed her PhD at the University of Western Ontario and spent four years at the Terry College of Business, University of Georgia, before joining the faculty at Queen’s. Dr. Brohman focuses her research on customer service systems and IS development, specifically on the management of agile software development projects. Dr. Brohman has… Read More

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The Key to Getting to Your Customers Is to Get Beyond Yourself

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