Historically, many projects concentrated their efforts on people, process, and technology. However, a vast amount of projects still fail to fully address the data and information aspects of their efforts. Many projects have failed due to this oversight, while others have left a wake of data quality issues that put long-term burdens on business processes and subsequent projects. It is useful to understand some of the common yet erroneous beliefs associated with projects. Believing such myths has caused many projects to fail because project teams did not account for the reality in their plans and budget. In this Advisor, we examine some of these myths and realities, along with their solutions.