This installment of CBR focuses on an often-neglected issue: reverse logistics. To help us better understand the potential of the reverse logistics process, and keeping with our standard process, we recruited both an academic and a practicing professional. Our academic on this issue is a returning contributor, Kathryn Brohman, Assistant Professor of Management Information Systems at the School of Business at Queen's University in Kingston, Ontario (Canada). Kathryn and I share an interest in customer service systems and IT-enabled service.
Article
Reverse Logistics: A Nuisance or an Opportunity?
Posted November 30, 2009 | Leadership | Cutter Benchmark Review
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